The Birth of Beer / March
280 days of the beer journey. Month by month.
Field. Brewery. Pub. Barley and hops are grown in the fields -this is where the flavour of the beer begins. In the malting houses, barley is transformed into malt, and in the brewery, the beer goes through brewing, fermentation, and maturation. Finally, it is packaged into barrels, bottles, or tanks and delivered to pubs and restaurants.
March: Barley is sown
In spring, farmers begin sowing barley - the essential raw material for malt. The fields are prepared: the soil is aerated, levelled, and its moisture checked after winter.
Next comes mechanical soil processing, followed by the sowing of malting barley. This marks the first step in the beer’s 280-day journey - from barley in the field to beer in your glass.
For barley
For barley. For the soil. For the future of beer.
This project is based on the principles of regenerative agriculture: minimizing soil disturbance, supporting biodiversity, and keeping the soil healthy for generations to come.
fun fact of the month
Did you know that...
…approximately 4 million viable barley seeds are sown per hectare of field.
You can't rush beer
280 days of the beer journey
Beer is our national drink. But it’s more than just a refreshing moment. It’s a journey that lasts 280 days. Follow the path of beer from the barley and hop fields, through the malt house and brewery, all the way to a perfectly poured glass. Every month you can win a case of beer, and at the end of the journey one lucky winner will take home the grand prize of 280 beers.
Day 252 / 280
Join the competition!
Complete 5 quizzes and you’re playing for 280 beers and brewery experiences
Fill out a short quiz and win a case of beer. Each month, we reward 5 winners, each receiving one case. If you answer correctly in 5 quizzes from March to November, you’ll have a chance to win 280 beers. You could also win a get-together with friends at the Šalanda, a beer tapping school, or a brewery tour.